평가 기준은 공개하고, 결과의 한계를 설명합니다
무엇을 왜 평가하는지, 어떤 공식 문서를 참고하는지, 결과를 어디까지 해석할 수 있는지 공개합니다. 내부 가중치와 고객별 분석 원장은 공개하지 않습니다.
준비도와 실제 노출은 다릅니다
준비도 점수는 실제 검색 순위나 AI 인용률이 아닙니다. 실제 노출은 질문·엔진·언어·지역·측정 시각과 표본 수가 명시된 별도 관측으로 확인해야 합니다.
서로 다른 세 종류의 근거
사이트 구조·콘텐츠 분석은 준비도 판단, Lighthouse는 특정 환경의 실험실 측정, AI 응답은 질문과 엔진에 한정된 표본입니다. 하나의 결과로 모든 검색엔진이나 사용자의 경험을 대표하지 않습니다.
비교할 때 고정할 조건
같은 URL, 질문, 엔진, 언어·지역과 평가 버전을 기준으로 비교하고 관측 시각과 표본 수를 확인하세요. 규칙이나 모델이 바뀌었다면 사이트 변경 효과와 구분해야 합니다.
실패와 미측정은 0점이 아닙니다
접근 차단, 시간 초과, 데이터 미수집은 성공한 관측과 따로 표시해야 합니다. 일부 결과만 있을 때 전체 진단이 완료됐거나 실제 노출이 없다고 단정하지 않습니다.
공식 기준과 자체 평가의 경계
특정 글 길이, FAQ 스키마, AI 전용 파일이 Google AI 검색의 필수조건은 아닙니다. 공식 문서의 요구사항과 SearchTune의 자체 해석을 구분하며, 점수가 높아도 색인·순위·인용을 보장하지 않습니다.
대표 공식 출처
- Google Search Central · AI 검색 최적화 가이드
기존 SEO 원칙, 유용한 고유 콘텐츠, AI 검색 관련 오해를 확인합니다.
- Google Search Central · 검색 기본 가이드
크롤링·색인·제목·링크 등 검색의 기본 원칙을 확인합니다.
- 네이버 서치어드바이저 · 웹마스터 가이드
네이버 검색을 위한 사이트 운영 기준을 확인합니다.
- Schema.org · 구조화 데이터
페이지 내용에 맞는 구조화 데이터의 어휘와 표현 방식을 확인합니다.
공개 근거 카탈로그
2026-11-03 기준으로 참고하는 공식 문서 203건입니다.
- How to steer your brand in AI-powered search | Microsoft Advertising · about.ads.microsoft.com
- About AmazonBot · Amazon
- Claude Platform release notes - Claude Platform Docs · Anthropic
- Does Anthropic crawl data from the web, and how can site owners block the crawler? | Anthropic Help Center · Anthropic
- Web search tool - Claude Platform Docs · Anthropic
- About Applebot - Apple Support · Apple
- AI in Brave Search | Brave Search · Brave Search
- Brave Search Crawler | Brave Search · Brave Search
- Create & capture demand in the AI Search era - Think with Google · business.google.com
- Directives · Cloudflare AI Crawl Control docs · Cloudflare
- Overview · Cloudflare AI Crawl Control docs · Cloudflare
- Common Crawl · CCBot and crawl corpus · Common Crawl
- Is DuckDuckBot related to DuckDuckGo? - DuckDuckGo Help Pages · DuckDuckGo
- Where do DuckDuckGo search results come from? - DuckDuckGo Help Pages · DuckDuckGo
- 404 | Page Not Found | Google for Developers · Google
- A Guide to Google Search Ranking Systems | Google Search Central | Documentation | Google for Developers · Google
- A Guide to Google Search Ranking Systems | Google Search Central | Documentation | Google for Developers · Google
- About AMP on Google Search | Google Search Central | Documentation | Google for Developers · Google
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · Google
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · Google
- Analyze Social and Video Content in Search Console | Google Search Central | Documentation | Google for Developers · Google
- Book Schema for Google Search | Google Search Central | Documentation | Google for Developers · Google
- Carousels (Beta) Structured Data | Google Search Central | Documentation | Google for Developers · Google
- Configure your shipping and returns directly in Search Console | Google Search Central Blog | Google for Developers · Google
- Control the Content You Share on Search | Google Search Central | Documentation | Google for Developers · Google
- Crawl Budget Management | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · Google
- Dataset Structured Data | Google Search Central | Documentation | Google for Developers · Google
- Debug Google Search Traffic Drops | Google Search Central | Documentation | Google for Developers · Google
- December 2023 Google SEO Office Hours Transcript | Google Search Central | Google SEO Office hours | Google for Developers · Google
- Define Website Favicon for Search Results | Google Search Central | Documentation | Google for Developers · Google
- Discussion Forum (DiscussionForumPosting, SocialMediaPosting) Schema Markup | Google Search Central | Documentation | Google for Developers · Google
- Do You Need an SEO? Tips for Hiring an SEO | Google Search Central | Documentation | Google for Developers · Google
- Dynamic Rendering as a workaround | Google Search Central | Documentation | Google for Developers · Google
- Ecommerce URL Structure Best Practices | Google Search Central | Documentation | Google for Developers · Google
- Education Q&A Structured Data | Google Search Central | Documentation | Google for Developers · Google
- Enable Web Stories on Google | Google Search Central | Documentation | Google for Developers · Google
- Faceted navigation best (and 5 of the worst) practices | Google Search Central Blog | Google for Developers · Google
- Fact Check (ClaimReview) Markup for Search | Google Search Central | Documentation | Google for Developers · Google
- Farewell, Sitelinks Search Box | Google Search Central Blog | Google for Developers · Google
- File Types Indexable by Google | Google Search Central | Documentation | Google for Developers · Google
- First date with the Googlebot: Headers and compression | Google Search Central Blog | Google for Developers · Google
- Fix Canonicalization Issues | Google Search Central | Documentation | Google for Developers · Google
- Fix Lazy-Loaded Website Content | Google Search Central | Documentation | Google for Developers · Google
- Fix Search-Related JavaScript Problems | Google Search Central | Documentation | Google for Developers · Google
- Generate Structured Data with JavaScript | Google Search Central | Documentation | Google for Developers · Google
- Get on Discover | Google Search Central | Documentation | Google for Developers · Google
- Get started with Google Trends | Google Search Central | Documentation | Google for Developers · Google
- Google Crawler (User Agent) Overview | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Google Images SEO: Image Metadata | Google Search Central | Documentation | Google for Developers · Google
- Google Read Aloud User Agent | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Google Search Central · Documentation updates · developers.google.com/search/docs/appearance/notes-and-your-website · Google
- Google Search Central · Documentation updates · developers.google.com/search/docs/appearance/structured-data/special-announcement · Google
- Google Search Essentials (formerly Webmaster Guidelines) | Google Search Central | Documentation | Google for Developers · Google
- Google Search's Core Updates | Google Search Central | Documentation | Google for Developers · Google
- Google Search's Core Updates | Google Search Central | Documentation | Google for Developers · Google
- Google Search's Guidance on Generative AI Content on Your Website | Google Search Central | Documentation | Google for Developers · Google
- Google Search's Guidance on Third-Party SEO Tools & Advice | Google Search Central | Documentation | Google for Developers · Google
- Google User-Triggered Fetchers | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Google User-Triggered Fetchers | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Google's common crawlers | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Google's February 2026 Discover Core Update | Google Search Central Blog | Google for Developers · Google
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · Google
- Guide to Preferred Sources in Google Search for Web Publishers | Google Search Central | Documentation | Google for Developers · Google
- Here's an update on our efforts to simplify the search results page | Google Search Central Blog | Google for Developers · Google
- How Google Interprets the robots.txt Specification | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- How HTTP Status Codes Affect Google's Crawlers | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- How To Add Breadcrumb (BreadcrumbList) Markup | Google Search Central | Documentation | Google for Developers · Google
- How To Add Merchant Listing Structured Data | Google Search Central | Documentation | Google for Developers · Google
- How To Add Product Snippet Structured Data | Google Search Central | Documentation | Google for Developers · Google
- How to Get Information on Google | Google Search Central | Documentation | Google for Developers · Google
- How to Specify a Canonical with rel="canonical" and Other Methods | Google Search Central | Documentation | Google for Developers · Google
- How to Write Meta Descriptions | Google Search Central | Documentation | Google for Developers · Google
- How Vidio brought more locally relevant videos to Indonesian users through Google Search | Google Search Central | Google for Developers · Google
- Image SEO Best Practices | Google Search Central | Documentation | Google for Developers · Google
- Indexing API Quickstart | Google Search Central | Google for Developers · Google
- Influencing Title Links in Google Search | Google Search Central | Documentation | Google for Developers · Google
- Intro to Product Structured Data on Google | Google Search Central | Documentation | Google for Developers · Google
- Introducing a new spam policy for "back button hijacking" | Google Search Central Blog | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Latest Google Search Documentation Updates | Google Search Central | What's new | Google for Developers · Google
- Learn About Google Event Schema Markup | Google Search Central | Documentation | Google for Developers · Google
- Localized Versions of your Pages | Google Search Central | Documentation | Google for Developers · Google
- Loyalty Program Structured Data (MemberProgram) | Google Search Central | Documentation | Google for Developers · Google
- Managing crawling of faceted navigation URLs | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Managing Multi-Regional and Multilingual Sites | Google Search Central | Documentation | Google for Developers · Google
- Merchant Return Policy Structured Data (MerchantReturnPolicy) | Google Search Central | Documentation | Google for Developers · Google
- Merchant Shipping Policy Structured Data (ShippingService) | Google Search Central | Documentation | Google for Developers · Google
- My Site is Incorrectly Flagged as Explicit in Google Search | Google Search Central | Documentation | Google for Developers · Google
- New Search experiences in South Africa: Badges and refinement chips | Google Search Central Blog | Google for Developers · Google
- News on Google Search and SEO | Google Search Central | What's new | Google for Developers · Google
- Organization Schema Markup | Google Search Central | Documentation | Google for Developers · Google
- Package Tracking on Google | Google Search Central | Documentation | Google for Developers · Google
- Pagination Best Practices for Google | Google Search Central | Documentation | Google for Developers · Google
- Product Variant Structured Data (ProductGroup, Product) | Google Search Central | Documentation | Google for Developers · Google
- Profile Page (ProfilePage) Schema Markup | Google Search Central | Documentation | Google for Developers · Google
- Recipe Schema Markup | Google Search Central | Documentation | Google for Developers · Google
- Remove your own site's images from Google Search | Google Search Central | Documentation | Google for Developers · Google
- Report Spam, Phishing, or Malware | Google Search Central | Support | Google for Developers · Google
- Requesting Approval and Quota | Indexing API Documentation | Google Search Central | Google for Developers · Google
- Review Snippet (Review, AggregateRating) Structured Data | Google Search Central | Documentation | Google for Developers · Google
- Robots Meta Tags Specifications | Google Search Central | Documentation | Google for Developers · Google
- Schema for Q&A Pages (QAPage) | Google Search Central | Documentation | Google for Developers · Google
- SEO Guidelines for Explicit Content | Google Search Central | Documentation | Google for Developers · Google
- SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers · Google
- Simplifying the search results page | Google Search Central Blog | Google for Developers · Google
- Simplifying the visible URL element on mobile search results | Google Search Central Blog | Google for Developers · Google
- Site Moves and Migrations | Google Search Central | Documentation | Google for Developers · Google
- Site Names in Google Search | Google Search Central | Documentation | Google for Developers · Google
- Spam Policies for Google Web Search | Google Search Central | Documentation | Google for Developers · Google
- Subscription and Paywalled Content Markup | Google Search Central | Documentation | Google for Developers · Google
- Supporting AVIF in Google Search | Google Search Central Blog | Google for Developers · Google
- Tennessee SB2262 (2026): Notifications for Small Businesses | Google Search Central | Support | Google for Developers · Google
- The SEO Starter Guide got a makeover | Google Search Central Blog | Google for Developers · Google
- Top ways to ensure your content performs well in Google's AI experiences on Search | Google Search Central Blog | Google for Developers · Google
- Translated Google Search Results | Google Search Central | Documentation | Google for Developers · Google
- Troubleshoot Google Search Crawling Errors | Google Search Central | Documentation | Google for Developers · Google
- Understand JavaScript SEO Basics | Google Search Central | Documentation | Google for Developers · Google
- Understanding Google Page Experience | Google Search Central | Documentation | Google for Developers · Google
- Updating our site reputation abuse policy | Google Search Central Blog | Google for Developers · Google
- URL Structure Best Practices for Google Search | Google Search Central | Documentation | Google for Developers · Google
- Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers · Google
- Verify Requests from Google Crawlers and Fetchers | Google Crawling Infrastructure | Crawling infrastructure | Google for Developers · Google
- Video (VideoObject, Clip, BroadcastEvent) Schema Markup | Google Search Central | Documentation | Google for Developers · Google
- Video SEO Best Practices | Google Search Central | Documentation | Google for Developers · Google
- Visual Elements Gallery of Google Search | Google Search Central | Documentation | Google for Developers · Google
- What Is Googlebot | Google Search Central | Documentation | Google for Developers · Google
- What web creators should know about our March 2024 core update and new spam policies | Google Search Central Blog | Google for Developers · Google
- Wix SEO Case Study | Google Search Central | Google for Developers · Google
- Gemini Drops: New updates to the Gemini app, July 2026 · Google Gemini
- Google Gemini and Pixel football club partnerships · Google Gemini
- Have more fun at the state fair with these Google tools · Google Gemini
- How Gemini plans custom trips with detailed itineraries · Google Gemini
- How to use Gemini to start a side business · Google Gemini
- How to use your Gemini Live camera for real-time help · Google Gemini
- Official Gemini news and updates | Google Blog · Google Gemini
- RFC 9309 - Robots Exclusion Protocol · IETF
- Documentation | IndexNow.org · IndexNow
- How Meta uses information for generative AI models | Privacy Center | Manage your privacy on Facebook, Instagram and Messenger | Facebook Privacy · Meta
- Meta Web Crawlers | Developer Documentation · Meta
- How web search works in Microsoft Copilot Chat and agents | Microsoft Support · Microsoft 365 Copilot
- AI Revolutionizes Search: Key Insights from Microsoft Accelerate... · Microsoft Bing
- Announcing new options for webmasters to control usage of their... · Microsoft Bing
- Bing Introduces Support for the data-nosnippet HTML Attribute... · Microsoft Bing
- Bing Webmaster Blog | This is a place devoted to giving you deeper... · Microsoft Bing
- Does Duplicate Content Hurt SEO and AI Search Visibility? | Bing... · Microsoft Bing
- How AI Search Is Changing the Way Conversions are Measured | Bing... · Microsoft Bing
- IndexNow Drives Smarter and Faster Content Discovery | Bing... · Microsoft Bing
- IndexNow Enables Faster and More Reliable Updates for Shopping and... · Microsoft Bing
- Introducing AI Performance in Bing Webmaster Tools Public Preview ... · Microsoft Bing
- Keeping Content Discoverable with Sitemaps in AI Powered Search... · Microsoft Bing
- Start Using Bing Webmaster Tools to Improve Your Site Visibility |... · Microsoft Bing
- Supercharge Your Search Performance with Bing Webmaster Tools... · Microsoft Bing
- Webmaster Guidelines - Bing Webmaster Tools · Microsoft Bing
- Privacy FAQ for Microsoft Copilot | Microsoft Support · Microsoft Copilot
- Data, privacy, and security for web search - Microsoft Copilot Studio | Microsoft Learn · Microsoft Copilot Studio
- 네이버 웹 검색의 기초 - 네이버 서치어드바이저 · Naver
- 웹마스터 가이드 - 네이버 서치어드바이저 · Naver
- ChatGPT Search | OpenAI Help Center · OpenAI
- Introducing ChatGPT search | OpenAI · OpenAI
- Publishers and Developers - FAQ | OpenAI Help Center · OpenAI
- How does Perplexity follow robots.txt? | Perplexity Help Center · Perplexity
- How does Perplexity work? | Perplexity Help Center · Perplexity
- Perplexity Crawlers - Perplexity · Perplexity
- About - Schema.org · Schema.org
- About Usage Statistics - Schema.org · Schema.org
- Automotives - Schema.org · Schema.org
- Banks and Financial Institutions - Schema.org · Schema.org
- COVID Hospital data schema (US CDC) - Schema.org · Schema.org
- Data and datasets - Schema.org · Schema.org
- Data model - Schema.org · Schema.org
- Developers - Schema.org · Schema.org
- Documentation - schema.org · Schema.org
- ExchangeRateSpecification - Schema.org Type · Schema.org
- Extending Schemas - Schema.org · Schema.org
- FAQ - schema.org · Schema.org
- Feedback - Schema.org · Schema.org
- Full schema hierarchy - Schema.org · Schema.org
- Getting Started - schema.org · Schema.org
- Health and medical types - Schema.org · Schema.org
- Hotel - Schema.org Type · Schema.org
- HotelRoom - Schema.org Type · Schema.org
- Hotels - Schema.org · Schema.org
- How we work - schema.org · Schema.org
- MedicalEntity - Schema.org Type · Schema.org
- MortgageLoan - Schema.org Type · Schema.org
- Release listing - schema.org · Schema.org
- Schema.org - Schema.org · Schema.org
- Schemas - Schema.org · Schema.org
- Style guide - Schema.org · Schema.org
- sitemaps.org - Protocol · Sitemaps.org
- Think with Google US - Marketing Research, Insights, and Trends · thinkwithgoogle.com
- Think with Google US - Marketing Research, Insights, and Trends · thinkwithgoogle.com
- Release Notes | SpaceXAI Docs · xAI
- Web Search | SpaceXAI Docs · xAI
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